Case Study

Read on to find out how we helped a large company create a new tool to better engage their corporate employees.

THE PROBLEM
Though an outstanding leader in its industry, a Fortune 200 company had an outdated system for communicating news to the 4,000 employees at its corporate headquarters. For more than ten years they communicated via a plain-text email.

Less than 20% of the population was reading the email. Employee engagement reflected readership rates. Communications were one-way and antiquated. Special events and initiatives in the building were attracting all-time low participation numbers.

THE SOLUTION
We started with an email survey to gather feedback on the quality of the current vehicle and to begin identifying employees’ “wishlist” for a new solution.

Next, we held multiple focus groups to gauge support for the “wishlist” and to ask for additional input on the new communications vehicle’s branding, purpose and design.

We led a team of third-party graphic designers and IT developers, along with internal technology developers to create a visually-dynamic, mobile-friendly news vehicle that would communicate top-level executive messaging, internal initiatives and important building updates. The new solution also included the development of an intranet site that allowed for social commenting on articles, enabling two-way communications between content owners and employees.

THE RESULT
Readership rates of the new communications vehicle skyrocketed to over 90%. A follow-up survey showed a 94% approval rate.

Internal campaigns and events saw significantly higher participation. The number of content owners submitting content for the news vehicle doubled.

The vehicle is now the trusted source of news for the building and has the support of senior leadership as the primary way to communicate with headquarters’ employees.